When it comes to choosing mascara, there are a lot of factors to consider. Do you want a waterproof formula? A lengthening mascara? A volumizing one? With so many options on the market, it can be tough to know where to start. That’s why we’ve put together this handy guide—to help you shop for Rimmel mascaras with confidence. Keep reading to learn what features to look for, the pros and cons of shopping online, where to find reviews, and more.
What Features to Look for in a Mascara
When shopping for mascara, there are certain features you’ll want to keep in mind. First, decide which type of mascara you want. Are you looking for a waterproof formula? One that lengthens your lashes? Or are you wanting volumizing mascara? Once you’ve decided on the type of mascara you want, here are some other features to keep in mind
Different brushes can produce different results. For example, a curved brush can help curl your lashes while a straight brush can help separate them. Experiment with different brushes until you find one that works for you.
Mascaras come in both cream and liquid formulas. Cream formulas tend to be thicker and more volumizing, while liquid formulas are often lighter and better for lengthening your lashes. Again, it’s all about finding what works best for you.
If you have sensitive eyes, be sure to look for mascaras that are formulated without fragrances or parabens.
Pros and Cons of Shopping Online
Now that you know what to look for in mascara, let’s talk about the pros and cons of shopping online. One of the biggest advantages of shopping online is that you have access to a much wider selection of products than you would if you shopped in brick-and-mortar stores. You can also usually find better deals online—especially if you take advantage of sales or coupons.
That said, there are also some drawbacks to shopping online. For example, it can be difficult to determine whether a product will work for you based on its description alone. And if you do end up with a product that doesn’t meet your expectations, returning it can be a hassle (especially if you’re not familiar with the store’s return policy).
We hope this guide has been helpful as you shop for Rimmel mascaras! Remember to keep the type of mascara you want, the brush, the formula, and the ingredients in mind as you browse your options. And if you’re unsure about whether or not a particular product will work for you, don’t hesitate to reach out to the store’s customer service department—they’ll be more than happy to answer any questions you have.